ONE ENGINE.
TWO PRODUCTS.

01 / WHAT WE BUILD

We sell two things, and only one of them is a platform. Babuba Gateway is the engine: a single process that hosts many AI agents — one per department or function — connects them to WhatsApp, Telegram, Gmail, Slack and web chat, and gives them roles, memory, tools, guardrails and an audit trail. It runs on hardware you control.

GHOST is what that engine looks like when we run it for a customer. Sold at a flat monthly price, GHOST is a managed AI employee that answers customers, runs daily operations, writes to the books and posts reports inside WhatsApp. Same engine underneath, sold as an outcome instead of software.

• Babuba Gateway — self-hosted platform. One-time licence, unlimited agents and users, your infrastructure, your models.
• GHOST — managed AI employee on WhatsApp. Per-agent monthly subscription, live in two weeks, no server to own.
• One codebase — GHOST runs on the Babuba gateway, router, agent runtime, scheduler, approval engine and dashboard.

02 / HOW GHOST SITS ON BABUBA

There is no second platform. Each GHOST customer is one isolated instance of the same gateway, with its own container, credentials and data.

• The employee — a Babuba agent with its own identity, memory and tool allowlist.
• WhatsApp, Telegram, Gmail — Babuba channel adapters. The chat app is the interface; nothing to install.
• The morning and evening reports — Babuba cron jobs on fixed schedules, delivered to the owner's group.
• Approvals before money moves — Babuba guardrails and the approval engine, on by default.
• Google Sheets, Drive and mail — Babuba tool integrations, authorised by the customer and revocable at any time.
• "See his logs, change his rules" — the Babuba admin panel, one per customer.
• Isolation — one gateway and one data store per customer; no agent can read another customer's data.

03 / COMPANY DETAILS

• Registered company — Thuna Care Private Limited, registered office in Gurugram, Haryana, India
• Location — Gurugram, Haryana, India
• Products — Babuba Gateway (www.babuba.in) and GHOST (ghostagents.in)
• Babuba version — v2.4.0
• Babuba licensing — one-time, per organisation, unlimited users and agents
• GHOST pricing — ₹15,000 per agent per month, 5 users included, setup in two weeks
• Support — aswin@babuba.in (Babuba) · aswin@babuba.in (GHOST)
• Data model — Babuba is self-hosted, so customer data never reaches our servers; GHOST runs in per-customer containers we operate for that customer only

04 / INFRASTRUCTURE WE RUN

GHOST is live today, not a prototype: customer agents answering real WhatsApp messages, running scheduled operational jobs and writing to real spreadsheets. Running that means compute per customer, managed databases, model inference, document storage and mail integration — the part of the stack we operate so the customer does not have to.

Babuba customers run the same software on their own machines, which is why the platform is packaged as a single deployable process rather than a cloud account. Both models share one engineering team and one codebase.

05 / HOW WE WORK

We sell software the old way: you buy a licence or a subscription, you get a working system, you talk to the engineers who build it. There is no per-seat rent and no switch we can flip to turn a deployment off.

What we ask in return is that the licence is respected: no resale, no hosting it for third parties, no stripping the activation check. Those limits are in the terms, in plain language.

06 / CONTACT

Licensing, deployment, migration or a technical question — write to aswin@babuba.in and an engineer replies. For GHOST, see ghostagents.in.

For how we handle personal data, see the privacy policy. For licensing terms and refunds, see terms and refunds.